Robbins/Judge presents current, relevant research in a clear, reader-friendly writing style. Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.

Steven L. McShane is Professor of Management in the Graduate School of Management at the University of Western Australia (UWA). Steve has also taught in the business facilities at Simon Fraser University and Queen's University in Canada. He is a past president of the Administrative Sciences Association of Canada. Steve earned his Ph.D. from Michigan State University, a Master o...(展开全部)

http://www.mhhe.com/mcshaneESS2e Organizational Behavior [Essentials] 2e offers the same quality of contemporary knowledge, excellent readability, and classroom support that has made the hardback book by the same author team one of the best-selling OB books around the world - but in a smaller package. It applies four fundamental principles: linking theory with reality, organiza...(展开全部)

迈克尔·所罗门 美国奥本大学人类科学学院消费者研究系教授，曾任新泽西州Rutgers大学商学院营销系主任，拥有北卡罗来纳大学社会心理学博士学位。曾获美国国家“富尔布赖特讲座教授奖”。他是行为科学/时尚类文献方面论文被引用最广的前15位学者之一，也是广告和营销沟通领域最多产的10位研究者之一。 Current Professor of Consumer Behaviour at The University of Manchester, U.K. Professor of Marketing and Director, Center for Consumer Research at Saint Joseph's University Director at Mind/Share, Inc. Author at Pearson Education (Pr...(展开全部)

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in ...(展开全部)

Robbins/Judge presents current, relevant research in a clear, reader-friendly writing style. Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.

芭芭拉·金索沃 Barbara Kingsolver 美国当代作家。美国国家图书奖终身成就奖得主,普利策小说奖得主、美国人文领域最高荣誉“国家人文勋章”获得者。生于1955年，在美国肯塔基州乡间长大。迄今出版10部长篇小说，其中有5部全美销量超100万册。作品被翻译成2 0多种语言，入选美国高中和大学文学课程。曾获英国橘子文学奖、南非国家图书奖、爱德华·艾比生态小说奖、戴顿文学和平奖等。代表作有《毒木圣经》《纵情夏日》《蝴蝶烧山》等。

Flight Behavior takes on one of the most contentious subjects of our time: climate change. With a deft and versatile empathy Kingsolver dissects the motives that drive denial and belief in a precarious world. Flight Behavior transfixes from its opening scene, when a young woman's narrow experience of life is thrown wide with the force of a raging fire. In the lyrical language o...(展开全部)